The Evolution of Legal Marketing: Why Being ‘The Best’ Isn’t Enough Anymore with Michael Mellor

Quotes:

1. "I don't think that any consultant is coming up with anything extraordinarily innovative - it's really about how do you implement it in my firm. I think that's really what separates good consultants from great consultants because you can look at something from 10,000 feet away and say, well, this is easy."

2. "You can't be a generalist. You can't know everything, you can't wait for your phone to ring, you can't be the best litigator in New York. You gotta put together a plan, you gotta focus on things, you've gotta shut out the noise, and you gotta be consistent."

3. "I talk to litigators, and I say, what do you wanna be? I wanna be the best litigator in New York - I say, okay, that's built on zero proof. You are having difficulty differentiating yourself on this floor of litigators, and there's six law firms in my elevator bank, so we've already got 400 litigators."

4. "Leadership is so mission critical in leading by example and not the old school of “do as I say, not as I do.” If you're not inputting your stuff, if you're not sending us your closed matters, if you're not doing this stuff and you're yelling at everyone else too, that word gets out. You just watch it crumble."